This breakthrough dryer gives you the option of switching between positive and negative ion technology to create silky styles. The ultra-powerful ionic generators emit over 1 million positive or negative ions per minute. For major oomph and volume, use the positive ion setting, a first-on-the-market technology that opens the hair cuticle to allow nourishing treatments to penetrate the shaft for supremely effective results. Switch to the negative ion setting to smooth the hair cuticle, eliminate frizz and achieve long-lasting styles.
Developed with a 1875 Watt AC Professional Motor proven to last up to three times longer than conventional motors, this revolutionary blow dryer dries hair 70% faster than traditional models. Its ceramic- and tourmaline-infused components utilize far infrared heat to minimize damage for overall healthier styling.